About - M24 Media

If enterprise success is paramount, then it is vital ‘tactical design thinking’ is engaged to qualify purpose, vision and inoculation against risk.

Enterprise Modelling is the only sound pathway to develop authentic, immersive tactics that identify awesome customer profiles, powerful distribution channels and a plethora of other tactical opportunities.

So are your ready to engage? If so we bring to the table distinctive, unique and forward thinking ENTERPRISE MODELS that inform brave BRAND/IDENTITY MODELS which will bring a fresh new approach to your customer’s atmosphere.

Your enterprise is paramount to being successful, only if you engage in tactical design thinking that qualifies purpose, vision and dodges extreme risks.

Enterprise Modeling is the only way to develop authentic immersive tactics that engage powerful customer profiles, awesome distribution channels and other tactical outcomes.

So are your ready to engage us to create distinctive, unique and forward thinking ENTERPRISE MODELS and brave BRAND/IDENTITY MODELS that break clean through your markets atmosphere?

We do this and more for – broadcast + digital media | health enterprises | ministries | social + cultural enterprises – and… | new economy brands the world over.

Enterprise Modelling is paramount to success.

Our 6 steps of engagement have been refined over several years on the back of 5 decades of collective and innovative consulting to the world of enterprise. Our cache of effective ‘methods’ will set in place a clear, robust and visionary Enterprise Model, providing a sound platform of enterprise pillars that will serve and endorse your emerging business ideas. Our approach combines investigation, insight, design thinking and an obsession with seriously getting it right. This agile and immersive process facilitates ideation, decision-making and tactical thinking that will impact with remarkable results documented into one powerful narrative.

Enterprise Modelling is paramount to success.

1. Immerse | Gathering insights

This is the first step in the modelling process. It is the most critical of all steps. It requires two teams;
1. Key personnel from the client and
2. The M24 Modelling team who will facilitate the modelling workshop.

This is a discovery workshop and is designed to immerse both teams within a confidential environment of strategic discovery and insight with a view to becoming knowledge aware of the specific enterprise at hand.

2. Incubate | Design thinking, ideation

The modelling team develops the strategic pillars of the Enterprise Model, passing the data through a rigorous design and strategic thinking process, filtering out various qualitative and quantitative scenarios critical to the function of the business. The distillation of which creates a unique and distinctive model, replete with sound and robust solutions and ideas designed to confirm and authenticate the enabling of the eventual enterprise within a real-world environment.

Once the entire enterprise canvas has been developed the modelling team then documents the new Enterprise Model through written narrative, it is then published and prepared for the next step 4. Intent | Fleshing out Risk. The document also becomes a briefing paper for the client, various advisors and stakeholders.

3. Inscribe | Develop model narrative

4. Intent | Fleshing out risk

Here our governance and consulting teams brings to the Model recommendations and propriety advice that ensure safe title and tenure.

Risk is the leading factor that contributes to the downfall of most enterprise fails. Enterprise/business modelling contributes to enterprise resilience.

5. Insight | Show casting the model

This stage is the moment of truth, when we, the modelling team, come together with you, the client, to cast and present the Enterprise Model in detail. First up we start with the overview, followed by a comprehensive insight into the model delving into the various content chapters and their primary outcomes, followed by Q+A response dialogue leading into the closing summary and project actions pathways.

6. Enable | Launch

Mobilising a project implementation plan is the go forward stage that is primarily informed by the final Enterprise Model. This stage is the most powerful of all stages as it commences the mobilisation and implementation of the enterprise.

Creating a brand language that speaks to your customers hearts. Possible? Yes.

Our 7 steps of engagement have been refined over 30 years on the back of 5 decades of collective and innovative consulting to the world of enterprise. Again our cache of effective ‘methods’ will set in place a clear, robust and visionary Brand Model, laying the bedrock for that really unique brand language, that will be highly protectable. Your enterprise offerings need to be distinct from any other competitor, future-proofing your story from any future predatory assault.

Your brand must be first and foremost relational to your various customer segments so much so that your customers would defend your brand to the end. Our approach combines investigation, insight, design thinking and an obsession with seriously getting it right. This agile and immersive process facilitates ideation, decision-making and tactical thinking that will impact with remarkable results.

Creating a brand language that speaks to your customers hearts.
Possible? Yes.

1. Immerse | Gathering insights and discovery

Our discovery workshop is designed to immerse you the client into a confidential environment of strategic discovery and insight allowing us to become knowledge aware to your specific enterprise. The ingathering of data, information and the quintessential purpose of the enterprise is designed to equip and inform the ideation, creative and strategic development of the brand language for the entire enterprise equation.

2. Incubate | Design thinking, ideation and creation

The Design Thinking, Ideation and Creative Development process for the new brand and its associated landscape of applications goes into full swing with vigour. It is here we engage in a strategic, intensive and in-depth creative development program all of which is clearly informed by the Business Model and our Brand Diagnostic process. Our canvas is a clean slate from which we incubate and develop comprehensive visual and marketing campaign narratives that become a unified cohesive brand language that identifies the enterprise’s unique purpose and aspirations.

3. Showcase | Revealing the brand

The Unveiling/presentation is designed to Showcase a comprehensive insight of how the brand can be implemented into the real world.

It is our aim to showcase the depth and robustness of the brand when placed into the variety of applications and environments, giving the business its vanguard/signature ensuring viability and confidence.

This allows the business and its various pillars, products and offerings to exist with confidence and surety.

4. Name Game | Owning your own name

The M24 Think Lab creative team will strategically assess and develop the required naming propositions determined from stage 1. (Immerse), passing the data through our rigorous design thinking/creative process. Then filtering it against various qualitative and quantitative scenarios searching for that all important and unique Trading Name/s.

The Name/s used within a enterprise trading environment must not only be distinctive, unique and original but they must be protectable and compliant through the Trademark process.

5. Launch Pad | Taking it to the streets

Time to launch the new brand into its respective channel and markets with confidence and purpose.

Whether through a series of strategic campaigns or marketing initiatives, awareness and purpose become the new mantra for the new brand.

This is where M24 Think Lab delivers the Master brand/identity suite and associated collateral deliverables.

6. Tactical | Priming and protecting the asset

7. Enrich | Establishing the brand asset

Through frequent and highly consistent visibility campaigns it is critical that awareness is the fundamental driver within the initial rollout of the brand and its specific offerings.

After which once a level of awareness and familiarity is achieved it is then necessary to embark on a more loyalty-based series of campaigns.

Process Overview

We do this and more for – broadcast + digital media | health enterprises | ministries | social + cultural enterprises – and… | new economy brands the world over.

We listen intently to you as our client, only so we can detect as much insight and sense of who and what your customer profiles are.

We listen intently to you as our client, only so we can detect as much insight and sense of who and what your customer profiles are.

Kel Naughton Executive Director

6 Step Pathway to Enterprise Modelling

Enterprise Modelling is paramount to success.

Enterprise Modelling is paramount to success.

6 Step Pathway to Enterprise Modelling

1. Immerse | Gathering insights

2. Incubate | Design thinking, ideation

3. Inscribe | Develop model narrative

4. Intent | Fleshing out risk

5. Insight | Show casting the model

6. Enable | Launch

7 Step Pathway to Brand Modelling

Creating a brand language that speaks to your customers hearts. Possible? Yes.

Creating a brand language that speaks to your customers hearts.
Possible? Yes.

1. Immerse | Gathering insights and discovery

2. Incubate | Design thinking, ideation and creation

3. Showcase | Revealing the brand

4. Name Game | Owning your own name

5. Launch Pad | Taking it to the streets

6. Tactical | Priming and protecting the asset

7. Enrich | Establishing the brand asset